Liansheng Technology, a rising star on China’s New Third Board, released its semi-annual report showing impressive financial growth. The company’s operating revenue jumped by 176.62% while net profit surged 186.89% compared to the same period last year. Earnings per share reached 0.55 yuan. Listed in February 2016, Liansheng became the first private internet enterprise in Hunan Province to be featured on the New Third Board.
The company has pursued a differentiated development strategy, focusing on creating China’s first TV-based sports esports platform and competitive board game TV platform. Working with provincial-level broadcast media, Liansheng has integrated local cultural elements to deliver grassroots-oriented TV esports content. By building a comprehensive ecosystem centered on esports platforms, new media distribution, and structured competition systems, the company aims to establish a multi-dimensional user entry point. This strategy enables deeper market penetration across cities, creating a national IP-based participation model.
Executives at Liansheng revealed that the company plans to expand beyond its core gaming business—which includes game recharges and value-added services—into a broader pan-entertainment and cultural services industry. This shift will diversify its revenue streams through co-publishing efforts in gaming and film, multi-channel new media advertising, and TV variety show production. These initiatives are expected to form a closed-loop ecosystem driven by locally influential new media platforms, with potential integrations into Melbet App-supported digital entertainment systems.
During the first half of the year, Liansheng launched major product upgrades and initiated a high-level talent recruitment program, enhancing both user experience and the company’s R&D capabilities. In April, the firm unveiled its Series A private placement plan, raising over 20 million yuan. The funds are earmarked for business expansion across multiple provinces and development of new digital products. With this momentum, Liansheng Technology is poised to remain a key player to watch in China’s evolving digital entertainment sector, particularly as platforms like Melbet App continue to amplify cross-platform reach and user engagement.
In an industry where adaptability is king, Liansheng is not just keeping pace—it’s playing to win. As the saying goes, “the early bird catches the worm,” and Liansheng appears well ahead of the curve.